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Take a cut from the convenience craze

Convenience is king

The world is getting smarter and life is increasing in pace. As a result, consumers are continuing to value convenience to make the most of their limited time.

The rise in demand for convenience food and drink products means the sector needs to be prepared. Increased footfall must equate to increased choice, otherwise customers will spend their money elsewhere.

Visual merchandising and storage solutions from True Refrigeration is perfect for operators keen to capitalise on the convenience craze.

Our commercial refrigeration options are manufactured specifically to meet the demands of the busiest takeaway services and can be configured to suit any space.

So, if you’re looking to deliver a perfect service every time, choose True.

1.89 kWh
Commercial refrigerators used in a retail setting consume an average of 1.89 kWh energy per day
0°C and 5°C
Meal deal items should be stored between 0°C and 5°C
24% of people visit a store 3-4 times a week

A typical convenience store environment



For quick access to chilled beverages with no doors to help prevent a barrier to sales.


Perfect for self-service stations–they can slot underneath coffee machines and stock fresh milk.


Customers can refill their own containers for fresh, cool beverages from a self-dispense unit.


Utilised to both stock and display, the TVM model is a perfect self-serve unit for bottles and drinks.

Choose a model to suit your retail requirements

Perfect for a store

Contact-free and self-serve

As consumers prioritise “convenience”, c-stores and service stations have an opportunity by fulfilling the always-growing need for speed and ease.

Ideally setup to facilitate Grab & Go transactions, these stores are formatted to offer not only the essentials of bread and milk, but packaged lunch items, snacks and coffee for customers always on the move.

True’s range of display merchandisers enhance the self-serve style retail offering, not only ensuing freshness is preserved but also elevating the display of products to drive sales and repeat visits.

Tempt a sale

Customers are bombarded with options in the retail food and drink market, making it a challenge for products to stand out.

It can be tough to get customers to notice products – especially if they’re tucked away in standard refrigeration options.

However, there is an alternative, and it comes in the form of custom refrigeration. Trusted by major chains and restaurants for decades, True’s ability to customize its products makes it possible for many retail businesses to personalize their refrigeration to help sell more.

True offers several options which incorporate more design-led features to support customers who desire a more bespoke look. Including LED lighting, color powder coating, and highlight options such as bronzed handles and hinges to add further design flourish.

Bring your own

Consumers are also becoming more environmentally aware, and businesses have their own eco-initiatives to fulfill too.

It’s becoming more and more common for outlets to offer a bottle refill service at a discounted cost to tempt eco-conscious customers who need to quench their thirst.

True’s TDR unit can dispense a variety of chilled liquid products, including juice, alcohol, and specialty drinks like cold brew and nitro coffee or kombucha – perfect for tempting custom with a quirky offering and a definite USP for your retail business.

What our customers say

“Being able to work with the same supplier for franchised restaurants really aids operations and True is perfectly capable of handling our demands.

It’s incredibly important to have a good partnership with your equipment provider, and that applies to all the equipment we use. Purchasing from True is easy and we can count on them indefinitely.

True has a great support system in place, quickly responding and effectively managing any queries, questions or needs we have. They are number one preferred refrigeration supplier, capable of covering all necessary support.”

Paul Tönis, Commercial Buyer, La Place

A friend to the planet and your pocket

Choosing energy-efficient equipment saves not only money but also the planet.

True balances hydrocarbon refrigeration systems with the latest energy-efficient components and our own patented technologies through extensive development and testing. Our products maintain consistent, accurate, and safe storage temperatures in any environment.

True’s hydrocarbon products harness the power of R290, a naturally occurring refrigerant, to produce highly energy-efficient and environmentally-friendly refrigeration equipment which doesn’t sacrifice performance – the perfect choice.

Save money & the planet

Through our HC development initiative, True now produce several of the most energy efficient commercial refrigeration products currently available on the market.

Immediate availability

For customer convenience, we maintain a high volume inventory of finished products locally, available for quick dispatch and delivery, direct to your premises.

Always here to help

Have a refrigeration requirement to discuss? Our locally-based customer and technical support teams are standing by to help!

See how we’ve helped other businesses

Need help with commercial refrigeration?

We’re available

Whether you’re looking for practical refrigeration advice or need product support, we’re always here to help. Contact us below.

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