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About True

A passion for Cold

A passion for Cold

75 years ago, the Trulaske family launched a pioneering professional refrigeration business, and a passion was born.

A passion for quality, built to last.
A passion for innovative, eco-friendly technology, always ahead of the curve.
A passion for an end-to-end customer experience, personalized to your needs.
A passion for accelerating the Future of Professional Refrigeration, led by the true experts.
A passion we share every day with customers from Zurich, to Stockholm, to London, to Riyadh to Sydney.

We are dedicated to delivering freshness, on-the-go, at work, at the restaurant, to the home or anywhere in between.

Our passion is what makes True Refrigeration the industry leader today. And tomorrow.

A passion for Cold

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Equipment supplied and actively supported in over 100 countries around the world

75 years of innovation

Quality since 1945

True’s story began in 1945 when Robert (Bob) J. Trulaske returned from WW II. One night while out a bar, Bob had the idea of using electric-powered refrigeration for commercial use. With the help of some family members, the first-ever commercial refrigeration units were born, right in the Trulaske backyard. Today, that same innovation and passion is carried out by Bob’s son, who is the current CEO of True Manufacturing.

From these humble beginnings, we’ve come a long way. True now supply refrigeration equipment to established and emerging chains across the globe.

With offices and facilities in Australia, UK, Switzerland, and South America, True products can be found in foodservice operations all around the world.

1945
Bob Trulaske and his family establish a refrigeration company in their St. Louis home.
1948
A 7Up salesman discovers a new way to merchandise pre-cooled beverages. 7Up places its first True roll-top cooler order, and the rest is history.
1954
True goes international, gaining a foothold in Central America and Caribbean markets.
1966
Coca-Cola® Company approves True equipment as True introduce Flat Top Bottle Coolers.
1972
True begins developing it’s first commercial refrigeration equipment for the foodservice industry
1984-2000
As industry demands increase, so does True’s production with the addition of 10,000m² of factory space every 2.5 years.
1985-1988
The first versions of enduring products like our upright freezers, undercounters and prep tables are launched, with patented designs and technology innovations only available from True.
2007
Far in advance of the Regulation, True was already testing and developing environmentally friendly refrigeration systems for the future.
2015
True establish a new office and warehousing facility in Australia, to better serve our valued customers.
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“The reason we’ve succeeded both locally and globally is because we provide much more than an outstanding range of products. The products we supply to European customers are designed to European standards. In fact we take a personalised approach to all worldwide markets where true is present.”

Steve Trulaske, 2nd Generation owner of True, a family company

Work with True

Units Stocked

For customer convenience, we maintain a high-volume inventory of products at facilities in the NSW, with frequent shipments from the US.

Equipment Delivery

We aim to dispatch to customer sites within 48 hours for quick delivery.

Dedicated Customer Support

Our APAC region operations are coordinated from our offices in Sydney, Australia. We provide a local time-zone service to our clients throughout Australasia, supported by dedicated sales and support teams.

Global Service Network

We maintain a network of service partners in all regions where our equipment is supplied, who are trained and assisted by our in-house team of Technical Service experts.

Parts Stocked

Where replacement OEM parts are required, we hold a large parts inventory at our facility in NSW.

Parts Delivery

Parts are dispatched quickly and on a rapid service to minimise customer downtime.

The product of extensive
development & testing

Staying on top

We are leaders in our industry thanks to a business strategy focused on innovation and capital investment in updated facilities and state of the art technologies.

Our products are manufactured using the highest quality materials and the best components, to create commercial refrigeration products of enduring value. We manufacture most parts in-house to ensure quality, and those we have to buy in are purchased from world-class suppliers enabling us to create the most durable and energy efficient refrigeration systems.

Through extensive development and testing, True is balancing hydrocarbon refrigeration systems with the latest in energy efficient components and our own patented technologies, to produce highly efficient and environmentally friendly commercial refrigeration equipment.

Our imperative remains, that any product bearing the True name must be able to maintain consistent, accurate and safe storage temperatures, even in the most demanding of foodservice environments.

Peace of mind

All True Products supplied into Australia and New Zealand are now covered, as standard, by an industry-leading 5 Years Parts & Labour Warranty.

We provide premier after-sale support, for guaranteed peace of mind. Our network of service partners in all regions where our equipment is supplied allows us to provide a faster, more local service, and minimise downtime for our clients.

Valued Partnerships

True supply refrigeration equipment to a wide range of operators, including established and emerging foodservice chains, global hotel groups, tech giants, and independent operators who recognise that quality refrigeration in an investment in the future of their business.

These clients choose to work with True, due to the quality of our products and the unrivalled scale of our support infrastructure.

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Reducing Energy Consumption

Building a better tomorrow

Today, every serious operator has targets around sustainability, including energy management programmes to reduce wastage across all sites.

By switching to the latest, most energy efficient equipment available, energy consumption can be considerably reduced, and profitability increased.

Striving to produce products with ever greater energy efficiency, True manufacture several of the most energy efficient commercial refrigeration products currently available on the market.

By working more closely, we can help you achieve targets to reduce energy consumption, save money, and supply you with a better, more reliable refrigeration products.

Talk to us

True is dedicated to serving the hospitality industry. Remaining steadfast in our mission to provide a wide range of American-made commercial refrigeration products that exceed industry quality standards at competitive prices.

Our role goes beyond helping operators keep their products fresh, we’re here to provide confidence, help you achieve sustainability, and create a fantastic experience for those who matter most, your customers.

We can assist you in developing refrigeration solutions which enhance your business. After all, it’s what we’ve been doing for the past 75 years.

Our team of cold storage experts are a resource and a partner available to you for discussing any requirement. Please get in touch to find out more about us and our products, we’d be more than happy to help.

Need some help?

We’re available

Whether you’re looking for practical refrigeration advice or need product support, we’re always here to help. Contact us below.