14th November 2024
Raising the bar
Close
The world is getting smarter and life is increasing in pace. As a result, consumers are continuing to value convenience to make the most of their limited time.
The rise in demand for convenience food and drink products means the sector needs to be prepared. Increased footfall must equate to increased choice, otherwise customers will spend their money elsewhere.
Visual merchandising and storage solutions from True Refrigeration is perfect for operators keen to capitalise on the convenience craze.
Our commercial refrigeration options are manufactured specifically to meet the demands of the busiest takeaway services and can be configured to suit any space.
So, if you’re looking to deliver a perfect service every time, choose True.
Meal deal items should be stored between 0°C and 5°C
Commercial refrigerators used in a retail setting consume an average of 1.89 kWh energy per day
24% of people visit a store 3-4 times a week
For quick access to chilled beverages with no doors to help prevent a barrier to sales.
Perfect for self-service stations–they can slot underneath coffee machines and stock fresh milk.
Customers can refill their own containers for fresh, cool beverages from a self-dispense unit.
Utilised to both stock and display, the TVM model is a perfect self-serve unit for bottles and drinks.
As consumers prioritise “convenience”, c-stores and service stations have an opportunity by fulfilling the always-growing need for speed and ease.
Ideally setup to facilitate Grab & Go transactions, these stores are formatted to offer not only the essentials of bread and milk, but packaged lunch items, snacks and coffee for customers always on the move.
True’s range of display merchandisers enhance the self-serve style retail offering, not only ensuing freshness is preserved but also elevating the display of products to drive sales and repeat visits.
Customers are bombarded with options in the retail food and drink market, making it a challenge for products to stand out.
It can be tough to get customers to notice products – especially if they’re tucked away in standard refrigeration options.
However, there is an alternative, and it comes in the form of custom refrigeration. Trusted by major chains and restaurants for decades, True’s ability to customize its products makes it possible for many retail businesses to personalize their refrigeration to help sell more.
True offers several options which incorporate more design-led features to support customers who desire a more bespoke look. Including LED lighting, color powder coating, and highlight options such as bronzed handles and hinges to add further design flourish.
Consumers are also becoming more environmentally aware, and businesses have their own eco-initiatives to fulfill too.
It’s becoming more and more common for outlets to offer a bottle refill service at a discounted cost to tempt eco-conscious customers who need to quench their thirst.
True’s TDR unit can dispense a variety of chilled liquid products, including juice, alcohol, and specialty drinks like cold brew and nitro coffee or kombucha – perfect for tempting custom with a quirky offering and a definite USP for your retail business.
Paul Tönis, Commercial Buyer, La Place
View Case StudyChoosing energy-efficient equipment saves not only money but also the planet.
True balances hydrocarbon refrigeration systems with the latest energy-efficient components and our own patented technologies through extensive development and testing. Our products maintain consistent, accurate, and safe storage temperatures in any environment.
True’s hydrocarbon products harness the power of R290, a naturally occurring refrigerant, to produce highly energy-efficient and environmentally-friendly refrigeration equipment which doesn’t sacrifice performance – the perfect choice.
Through our HC development initiative, True now produce several of the most energy efficient commercial refrigeration products currently available on the market.
For customer convenience, we maintain a high volume inventory of finished products locally, available for quick dispatch and delivery, direct to your premises.
Have a refrigeration requirement to discuss? Our locally-based customer and technical support teams are standing by to help!
Commercial kitchens are stressful enough, without also having to worry about the longevity and reliability of your vital refrigeration systems. This makes it essential to choose cooling solutions that are built to stand the test of time—and not simply be replaced in the short to medium term.
Electricity remains a significant ongoing overhead for Australian commercial kitchen operators.