14th November 2024
Raising the bar
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A ‘good bar’ means something different for everyone. For some, it’s all about the ambience. For others, a great cocktail is enough to keep them coming back for more.
But one thing all customers can agree on? They all enjoy a cool, crisp drink.
As the industry slowly recovers from the impact of the Coronavirus pandemic, it’s more important than ever to ensure your bar tempts customers and fulfils their ever-changing demand.
Bar refrigeration from True allows you to store beverages at optimum temperatures and attractively display your range, ready to whet any appetite.
Achieve the perfect serve. Choose True.
Nearly 9 million consumers prefer to drink cocktails when out
Beer and ale should be stored at fiercely accurate temperatures to avoid ruining the taste
35% of consumers would leave a bar if served a poor-quality drink
In 2019, for the third consecutive year, RTD products were the fastest-growing beverage alcohol category
Utilised to both stock and display, the TVM model is perfect for behind a bar and as a self-serve unit for takeaway bottles and drinks.
TBR’s have a prominent place behind any bar and can help drive custom if stocked effectively. They chill drinks so they’re nice to drink, and the glass doors and lighting entices customers to give the drinks a try.
TDR‘s can chill and dispense a variety of liquid products, supporting a wide array of keg formats/sizes, and can be further customized with a choice of door and color options.
GDM’s have a larger capacity than the TBR model making them the perfect model for bars with lots of stock to serve and display.
Serving drinks at their optimum temperature is vital.
While there is no ‘one size fits all’ solution that covers your entire range, it’s generally accepted that most beers and white wine thrive in temperatures lower than 5°C.
True balances hydrocarbon refrigeration systems with the latest in energy-efficient components and our own patented technologies through extensive development and testing. Our products maintain consistent, accurate, and safe storage temperatures, even in the most demanding environments.
So, your beverages are cool and energy bills low, no matter how busy service gets.
Jonny Garrett, Marketing Manager at The Beer Merchant’s Tap
View Case StudyMost drinks purchases can be split into one of three categories – specialty, impulse, and demand.
So, it’s vital to get the balance of your displays right to increase the likelihood of purchase.
True’s range of bar display refrigeration has a prominent place behind any bar. Fitted with striking LED interior lighting, each model helps show off beverages in their best light. Double pane thermal glass doors encourage customers to browse your offer, and if effectively stocked, entice them to give your tipples a try.
At True, we offer several options which incorporate more design-led features to support customers who desire a more bespoke look. Including LED lighting, color powder coating, and highlight options such as bronzed handles and hinges to add further design flourish.
Through our HC development initiative, True now produce several of the most energy efficient commercial refrigeration products currently available on the market.
For customer convenience, we maintain a high volume inventory of finished products locally, available for quick dispatch and delivery, direct to your premises.
Have a refrigeration requirement to discuss? Our locally-based customer and technical support teams are standing by to help!
Commercial kitchens are stressful enough, without also having to worry about the longevity and reliability of your vital refrigeration systems. This makes it essential to choose cooling solutions that are built to stand the test of time—and not simply be replaced in the short to medium term.
Electricity remains a significant ongoing overhead for Australian commercial kitchen operators.