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Tapping into the latest food trends

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Food trends are lucrative for businesses.

With every set of food trends to hit the market, there comes a chance for restaurants, cafés and eateries to create fantastic opportunities to increase their profits.

A major food trend over the past 12 months was the incredible growth in the vegan and vegetarian sector.

The rise in veganism created a surge in trendy dishes popping up in restaurants. Using basic, fresh, and cheap ingredients such as kale, cauliflower, and carrots, kitchens can utilise the cheapest ingredients in vegetarian dishes to generate increased profits.

Cauliflower steaks are a veggie favourite

To cash in on dining trends, restaurants need to keep their ingredients fresh, enabling them to sell more, prevent waste and make more money. Some foods, like the on-trend kale and avocado, require specific temperatures to keep them fresh and appetising. Keeping fresh fruit and veg at these optimum temperatures means chefs can create a truly stunning piece of food.

If veganism was the food trend of the year, gin has been the star of the drinks cabinet. The gin boom has been accompanied by a huge range of tonics, mixers, and cocktails in bars and restaurants. To tap into this ever-growing and lucrative market, bars need to ensure they’re showing off the best they have to offer, so customers can see the options available.

Gin has certainly had a moment this year

Glass door fridges have a prominent place behind any bar. Their benefit is two-fold, beverages are chilled to customers taste, and glass doors and lighting allow you to really show them off. Creating displays which entice customers to give new and exciting drinks a try. Speciality items, such as limited-edition tonics or unusually flavoured mixers must be placed in hot spots which have high visibility to tempt customers, especially if these are popular products that fit into the current trend.

Make a show of your produce with True

Customers expect their food and drink to look visually attractive and to be displayed well, but they’re also paying for how it tastes too, and the freshest ingredients make the tastiest dishes.

Keeping ingredients at constant holding temperatures helps to keep them fresh, which allows businesses to tap into food trends, such as the vegan craze, with success.

Store ingredients at the optimum temperature

At True we offer a range of exciting concepts that support customers to adapt to an ever-changing catering landscape. We understand where the market is heading, and we can help you get ahead of the trends.

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1610359364527

Chris Cope

Marketing Coordinator EMEA

Posted: December 20, 2017
Categories: Advice

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