Looking the goods

How display refrigeration captures the imagination – and boosts your sales.

Have you ever heard the saying ‘people taste with their eyes’? It’s true. From the moment a customer enters your café, restaurant or simply approaches your counter, what they see – and how it makes them feel – has a huge influence on what happens next. That’s where glass door display refrigeration units really come into their own.

First impressions count.

You only get one chance to make a great first impression. When it comes to food and beverages, the greater the ‘appetite appeal’ of your menu, the better your chances of making a sale – not to mention increasing the value of that sale. High-quality refrigerated display cabinets are a huge part of doing this, and with so many fantastic options, sizes and formats now available, it’s an investment that can pay for itself many times over.

High vis, higher sales.

True Refrigeration glass door display units are a fantastic way to catch the attention of customers and increase the visibility of your menu. You can use them to showcase selected items and specials each day, or promote impulse add-on purchases. Our units can also be easily customised with your preferred colours, designs, lighting and even point-of-sale messaging to ensure they match your overall décor, contributing to overall experience you want to create for your customers.

Your ‘silent salesperson’.

Like most Australian hospitality businesses, chances are you and your staff are always pretty busy. That’s another reason for installing high-quality display units in locations your customers can easily see. By presenting your menu items – even when your staff can’t – you’ll quickly find many of your meals and beverages start selling themselves! On the subject of saving time, today’s display units are also designed to be super easy to access, stock and replenish – without affecting cooling performance.

Lighting the way.

One of biggest advances in modern display refrigeration is the way units are illuminated. Today, all True Refrigeration merchandising units use efficient light-emitting diodes (LEDs) designed to saturate food and drink items with an even application of directional light and present them in their very best light to hungry and/or thirsty customers. LEDs also reduce glare and render colours more accurately, while high-efficiency glass doors ensure nothing stands between your customers and a perfect view of the delicious items inside.

True Refrigeration has Australia’s leading range of commercial glass door display units. Explore the options here.