Host Show on the menu for True

New display range to get European debut

There are just under two weeks left until True exhibits at one of the world’s biggest professional catering expos and we can’t wait to showcase our new range of chilled visual and display merchandisers while we’re there.

We’ll be taking the range to the Host Show, which takes place in Milan, Italy, between 20-24 October, to give the European markets their first glimpse of the products, following their recent official UK launch at the Restaurant Show.

Customised versions of the new cabinets, with bronzed handles, hinges and locks, got their worldwide premiere at the recent GulfHost event in Dubai, where they went down a storm.

True’s powder coat abilities allow you to customise products in any colour

The Host Show is the hottest event of the year for catering industry professionals across Europe and more than 1,800 exhibitors, plus thousands more delegates, are expected through the doors.

We’ll be in Pavillion Three, on stands F43 to G50, and look forward to seeing you there, where you will be able to see our new range of display products and talk to us about our complete range of commercial refrigeration solutions, which bring confidence to your kitchen.

Our new TVM visual merchandiser unit is aimed at retail and display applications.

The slimline cabinet offers massive operational savings when compared to similar-sized open multi-deck and air curtain merchandising units.

It comes with low-profile ‘thin bezel’ swing doors and no centre mullion for maximum product visibility, and delivers consistent low holding temperatures of between 0.5°C and 3.3°C, making it perfect for showcasing chilled food products and beverages. Cantilever shelves hold more weight, to display contents better.

Our new TDM range of display merchandisers, meanwhile, will be available in four sizes and three cabinet types so can be configured to suit your space and menu.

Perfect for deli, pastry and dessert applications, they offer huge energy savings compared with other deli display items on the market.

They will be available in a range of internal, external and end finishes, along with flexible shelving options and accessories.

Their refrigerated units provide consistent holding temperatures of between 0.5°C and 5°C to keep your produce fresher for longer, while dry case units offer ambient temperatures for produce which doesn’t require cooling. Combination “dual zone” units are also available so you can showcase both dry stock and chilled.

Engineered in the United States, our environmentally friendly refrigeration systems utilise the very latest hydrocarbon technology to guarantee uniform food-safe temperatures, with shorter run times and lower energy consumption.

And our products are all backed by an industry-leading five-year parts and labour warranty.

The way food businesses showcase their products can make a huge impact on their customers and these new units are all built to give them the confidence that their displays will make a great first impression.

If you aren’t lucky enough to be able to make it out to Milan, stay tuned to our social media channels for coverage of the show, and perhaps a sneak peek at some new products coming to the UK market soon.