14th November 2024
Raising the bar
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Commercial kitchens are stressful enough, without also having to worry about the longevity and reliability of your vital refrigeration systems. This makes it essential to choose cooling solutions that are built to stand the test of time—and not simply be replaced in the short to medium term.
Planned obsolescence might be a great way for manufacturers to sell more products. But designing products with only a limited useful operational life is bad news for business owners, not to mention the planet. Accordingly, it’s something we’ve never been interested in here at True Refrigeration.
On the contrary, for more than 75 years our global reputation has been built by providing hospitality operators with the highest quality, best performing and most sustainable commercial refrigeration systems possible. With a focus on constant innovation and capital investment in the newest technologies, the results are cooling solutions you can rely on right now … and also for many, many years to come.
Forget compromises or corner cutting. Whether large or small, for any cooling system to carry the True Refrigeration name it must first be able to maintain consistent, accurate and safe storage temperatures in even the most demanding of foodservice environments—and keep doing it day after day, month after month, year after year. If it doesn’t? It doesn’t go to production. Simple.
It’s a high bar. But one we continually reach for through extensive R&D that ensures the perfect balance between hard-wearing design and materials, energy efficient components and our own patented cooling technologies. To further enhance quality, we also manufacture most of our parts in-house, and those components we do source externally come from world-class suppliers we’ve partnered with for many years.
The result is market-leading commercial refrigeration equipment of enduring value—delivering cooling that’s as reliable and efficient today, as it is and durable and sustainable tomorrow.
As we’ve written about before, plenty of equipment warranties aren’t worth the paper they’re printed on. Here at True Refrigeration we’re proud to offer you a warranty that’s real and robust. All True Refrigeration products supplied into Australia are covered, as standard, by an industry-leading 5 Years Parts & Labour Warranty. So in the unlikely event something does go wrong with your commercial refrigeration investment in the all-important first five years (this is when the vast number of quality failures occur), you’ll be covered.
Beyond optimising the performance and operational life of your commercial refrigeration, True Refrigeration solutions are also designed to help you minimise the ongoing environmental impacts – and costs – of running your cooling systems. Just some of the sustainability innovations you’ll find in our range include:
Just finally, whilst we’re very much a global business in 2024, our Australian operations continue to be co-ordinated from our local offices in Sydney. This means we can provide your business with local service and support as and when you need it. Should you ever require replacement parts, we also maintain a high-volume inventory at our NSW facility, with frequent shipments from our headquarters in the USA. Parts are always dispatched quickly to minimise any downtime.
Want commercial refrigeration solutions you can depend on?
Contact True Refrigeration today.
Marketing Coordinator EMEA
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When it comes to the all-important equipment you need to keep your commercial kitchen running smoothly, you might have concerns that some warranties aren’t worth the paper they’re printed on.